Modern performance detergent
Built for people who sweat in their clothes.
Fragrance-free · 40+ washes · Enzymatic
Why Leo?
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01
We leave something behind with every wear and we can feel it.
Sweat, skin oils, and food work into fabric with every wear, and a regular wash doesn't always get it all out. That can leave clothes feeling dingy.
Leo's answer: Lipase targets oils and fats, so they can rinse out instead of stacking up.
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02
Your detergent shouldn't compete with your fragrance.
Scented detergent adds a second fragrance to everything you wear.
Leo's answer: No fragrance at all. What you wear is all you smell.
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03
You just pulled it out of the dryer, but you can still feel it.
High sudsing detergents can leave a film that stiffens fabric, reduce pliability and just doesn't feel right.
Leo's answer: Concentrated and low-sudsing with a short ingredient list, built to rinse out.
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04
Your clothes aren't wearing out, they're being washed out.
Good fabric is meant to last, and replacing it adds up. Think of what that money could do instead.
Leo's answer: No optical brighteners or dyes which can build up on fabric making them less pliable and more susceptible to friction damage during the wash cycle. Formulated with fabric life in mind.
Built for all of it.
What's in Leo.
Every ingredient, and what it does.
Target
- Lipase
- Amylase
Target
Enzymes that break down specific soils. Lipase works on oils and fats. Amylase works on starches. Broken into smaller pieces, they rinse out more easily.
Clean
- Sodium C14-16 olefin sulfonate
- Lauramine oxide
- Myristamine oxide
Clean
Cleaning agents called surfactants. They lift oils and dirt off fabric and hold them in the wash water so they rinse away.
Carry
- Water
- Sodium chloride (salt)
Carry
Water carries everything else through the wash. Salt helps the formula keep its body.
Protect
- Methylchloroisothiazolinone
- Methylisothiazolinone
Protect
A preservative. Liquid detergent is mostly water, and water-based products can grow bacteria and mold in the bottle. This keeps Leo fresh from the first pour to the last. We use a very small amount: less than 0.002% of the formula.
Worth knowing. Isothiazolinones can cause skin reactions in some people. If you have very sensitive skin, Leo isn't the right detergent for you.
What we left out
- Fragrance Nothing to compete with the one you chose.
- Dyes Color does nothing for the wash.
- Optical brighteners They make fabric look brighter, and can build up on it over time.
- SLS and SLES Common cleaning agents. We chose a different system.
- Phosphates Restricted in many places for their impact on waterways.
- Chlorine bleach Can fade color and wear fabric.
- Parabens We use a different preservative, named above.
Clean truths.
Three things most people get wrong about laundry.
“If your laundry smells fresh, it's clean.”
The truth.
The fresh smell people call clean is usually fragrance added to the detergent. A fresh scent doesn't prove the clothes are clean.
Leo is fragrance-free, so the only fragrance on your clothes is the one you choose.
“The outside of your leggings is the dirtiest part.”
The truth.
It's the inside. Body oils and sweat collect there, which is why turning them inside out also protects the outer fabric from rubbing in the wash.
One of Leo's two enzymes, lipase, targets oils and fats.
“Jeans need washing after every wear.”
The truth.
Jeans, sweaters, and jackets can usually go several wears. Tees, underwear, and workout clothes still go in after each wear.
Fewer washes, and when you do wash, Leo is formulated with fabric life in mind.
“More detergent means cleaner clothes.”
The truth.
Extra detergent can leave residue that traps dirt and body oils, and makes fabric feel stiff and look dull.
Leo is concentrated and low-sudsing, built to rinse out.
“Fabric softener is great for gym clothes.”
The truth.
Softener works by coating fibers, and activewear care guides say that can hurt how well fabric wicks sweat.
There's no softener and no fragrance in Leo.
“Sweaty gym clothes are fine in the bag until the weekend.”
The truth.
Wicking fabric can become a breeding ground for bacteria and yeast if left unwashed. Wash after each workout, or hang them to air out.
Leo is built for people who sweat in their clothes.
“Hanging a sweater keeps it in shape.”
The truth.
A hanger pulls the sweater's weight onto its shoulders, which can stretch them out. Fold it, or fold it over the bar.
Leo is formulated with fabric life in mind. The folding is on you.
“Dryer heat won't hurt stretchy fabric.”
The truth.
Heat can make fibers warp and lose their stretch. Hang or air dry activewear when you can.
Leo has no optical brighteners, which can build up on fabric.
“A packed washer cleans just as well as a half-full one.”
The truth.
Overstuffed washers can leave residue behind on clean clothes. Give your clothes room to move and rinse.
Leo is built to rinse out. Giving it room to is up to you.
Be first to try Leo
Everyday athletes.
You don't have to be fast. You just have to move.
150 to 300
minutes a week of moderate activity is the WHO target for adults (about 20 to 45 minutes a day).
Source: WHO 2020 guidelines
The movement index
Running
Research links even a single run to a better mood afterward.
Source: Weinstein et al. 2024, Psychosomatic Medicine; Loy et al. 2013, Fatigue: Biomedicine, Health and Behavior; Munro et al. 2026, British Journal of Sports Medicine
Cycling
In one study, a small group who switched to active commuting reported feeling happier. Active commuters also reported less stress and better focus.
Source: University of East Anglia study, Preventive Medicine
Pilates
Pilates can improve balance, flexibility, and strength, and works about as well as other forms of exercise.
Source: Systematic review, Heliyon, 2022
Weight training
WHO recommends muscle-strengthening activity at least 2 days a week. Weight training is linked to a better mood, even when people didn't get noticeably stronger.
Source: WHO 2020 guidelines; Gordon et al. 2018, JAMA Psychiatry
Time with friends
In a small 12-week study of 69 medical students, those who worked out in a group reported 26% less stress.
Source: Yorks et al. 2017, Journal of the American Osteopathic Association
General information, not medical advice. Findings come from published studies and show associations.
The Leo club.
Join Everyday Athletes.
Members get first access when we launch and earn points toward free product and more. Details at launch.